Marketing and Media During the COVID-19 Pandemic: Panel Discussion

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Session Description

This session was live July 17, 2020. A recording of the session, evaluation, and certificate of completion is now available.


The COVID-19 crisis has brought on additional challenges for marketing your facility and services. Social media and media coverage play a major role in how assisted living and nursing facilities are perceived in the public. The panel discussion will empower you with tips and insights to help set your marketing strategy up for success.

At the conclusion of this webinar, participants will be able to: 

  1. Discuss challenges of marketing during a crisis
  2. Understand the Dos and Don’ts of social media
  3. Learn tips for dealing with the media

This webinar is appropriate for administrators, owners, directors, CEOs, nursing, administration, marketing, and leadership in assisted living and nursing facilities.

Jayne Prince, B.S. Administrator at The Willows Assisted Living, Katy Bagniewski, Membership and Marketing Coordinator at NHCA, Khristine Gilroy-Johnson, Director of Membership and Marketing at NHCA

One continuing education hour available. Please defer to your licensing board or agency to ensure courses taken meet your license requirements.

Registration Fee……………………….. $55/individual

Webinar registration fees are non-refundable. See substitution, cancellation and refund policies here.

Webinar fees must be paid in advance.

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