The COVID-19 pandemic has increased the need to strengthen relationships with customers through empathy and genuinely addressing concerns. Long-term care has seen a rise in the need of crisis communication management. This session will discuss principles for effectively communicating during times of crisis. Addressing fear, panic, and grief due to crisis will be reviewed. Methods to address concerns with customers and how to form lasting connections will be discussed.

At the completion of this session, participants will be able to:

1. Describe the increased need for crisis communication management.
2. Explain techniques to address emotional responses to crisis.
3. Identify approaches to addressing customer concerns.

Appropriate for administrators, directors, owners, directors of nursing, and nurses in skilled nursing facilities and assisted living communities.

Beth Nelsen RN, CHPN, NHA, Health Care Administrator, Eastmont Towers & The Monarch

One hour of continuing education is available. Please defer to your licensing board or agency to ensure courses taken meet your license requirements.

Registration Fee……………………….. $55 per individual

(One hour of continuing education, live webinar, and on-demand recording included)

Webinar registration fees are non-refundable. See substitution, cancellation, and refund policies here.

Webinar fees must be paid in advance.